APPLIED AI FOR MARKETING PROFESSIONALS
Learn to Do a Full Marketing Team's Work — With Just Gemini
GEMINI MARKETING BOOTCAMP // 1 DAY
A hands-on session built for marketing generalists. No coding. No technical background needed. You will use Google Gemini to research customers, define brand voice, write content, generate images, and design automation workflows — following a real product launch from the first email to the final asset.
The Bootcamp
Gemini Marketing Bootcamp: From Strategy to Assets in One Session
This programme is a hands-on working session where you use Google Gemini, NotebookLM, Gemini Gems, and Agent Builder to complete real marketing tasks — following Maya, a marketing manager at a wellness brand, as she plans and launches a new product from scratch. You will sit in her chair, run her prompts, and leave with outputs you can adapt for your own work the same week.
- Use Gemini Chat to research a target market and generate detailed customer personas in minutes
- Build a brand voice guide from existing copy — and lock it into a Gem your whole team can use
- Write social captions, emails, and thought leadership posts using a saved Gem — consistently on-brand, every time
- Generate product and lifestyle images using Imagen — without a photographer or production budget
- Understand what NotebookLM does with your own research documents, reports, and interview transcripts
- Design an agent workflow that automates a repetitive marketing task end to end
- Identify the "tech" tasks in your marketing work that you can now do yourself with a prompt
Tech Stack
What You Need Before Day 1
Required
- Laptop with internet access
- A Google account (personal or Workspace)
- Access to Gemini (free tier is sufficient)
Not Required
- Any AI experience
- Marketing qualifications
- Technical or coding background
- Paid subscriptions
This session is designed for marketers who have never used AI in their workflow. No coding or technical background required.
Stop Handing Work to AI. Start Directing It.
1 day. Leave with skills you use on Monday.
THE SESSION
What You Will Learn
Four progressive use cases, each practiced hands-on with Google Gemini.
THE GEMINI TOOLKIT
10 MINA 5-minute mental model before anything is shown. Gemini Chat, NotebookLM, Gems, Agent Builder, and Imagen — what each one is for and when to use it.
STRATEGY & RESEARCH
15 MINUse Gemini Chat to build customer personas from a product brief in minutes. Use NotebookLM to interrogate your own research documents, reports, and interview transcripts. Synthesize competitive landscape without reading 50 pages.
BRAND VOICE + CREATING A GEM
30 MINExtract and sharpen your brand voice from existing copy. Build a Gem that locks your voice in — so every team member writes on-brand automatically. See the same prompt in plain Gemini vs. the Gem, side by side.
CONTENT CREATION + IMAGE GENERATION
20 MINWrite social captions, email sequences, and LinkedIn posts using your Gem — three formats, three channels, under 90 seconds. Generate product and lifestyle images with Imagen without a photographer or budget.
THE AGENT LAYER
20 MINSee how a single Google Form triggers a full campaign setup — folder, tracker, UTM links, team brief done in 60 seconds. Design your own agent workflow — no coding required.
Your Instructor
Aananth Solaiyappan
Co-founder & CEO
"I've shipped products for 42 million users and led AI transformation across global enterprises. The teams that win the next decade will be the ones who understand AI deeply, not just use it. That's exactly what we build here."
Specialty: AI Strategy & Adoption · Product Leadership · Cloud Architecture
Before vs. After This Bootcamp
| DIMENSION | BEFORE | AFTER |
|---|---|---|
| Customer Research | Weeks of research, focus group budgets, agency decks | Two detailed personas in 30 seconds — grounded in your product brief |
| Brand Consistency | Everyone writes differently; brand guide no one reads | A Gem that holds your brand voice — every team member writes on-brand automatically |
| Content Production | Hours per post; staring at a blank page | First draft in seconds; your job becomes editing and approving |
| Visual Assets | Expensive shoots or generic stock photos | Lifestyle and product images generated in minutes with Imagen |
| Campaign Setup | 3-4 hours of admin before the real work starts | One form triggers an agent — folder, tracker, UTMs, team brief done in 60 seconds |
| "Tech" Tasks | "I'll ask IT about that" or "we'd need a developer" | Done yourself, with a prompt, in the same session |